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MEGARIDE 3D Mood Board Proposal
I
Vision
I envision showcasing the MEGARIDE sneakers with my style of utilizing motion capture technology to bring a 3D avatar to life with my body's movements. This 3D avatar wears the MEGARIDE sneakers and engages in dynamic movements that highlight the sneaker's design features.
On the one hand, I want to break with standard 3D shoe visuals that most often only show one shoe and no 3D avatar who wears the sneaker. Therefore, I aim to create an on-foot, more relatable, 3D visual experience for the audience.
On the other hand, I want to incorporate "traditional" 3D mid- and close-up shots from several angles of the shoes, to explore their distinguished features like the BOUNCE sole.
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I poured a variety of approaches and ideas into this creative direction proposal which truly excites me. Let me take you further into my thought process with the following sections.
II
MEGARIDE x 3D avatar concept
By using Rokoko Motion Capture technology I can track my body's movements to then transfer this motion-captured data onto a 3D avatar.
In general, the MEGARIDE is the hero piece across the whole visual. Hence, the camera work will focus on the sneaker, and the framing and tilting will ensure that I craft a 3D animation that showcases the hero sneakers worn by an avatar, and not a hero avatar that wears some shoes. I still want to ensure that my vision for the 3D avatar matches.
Regarding the futuristic framing of the campaign, I envision the look and feel of the 3D avatar as an Unreal Engine Metahuman male since I will showcase the male MEGARIDE sneaker. With Metahuman workflow I am well-experienced in creating motion capture and clothes animations.
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I envision the 3D Avatar with a trendy buzzcut and an outfit that symbolically fuses Adidas and Footlocker in this campaign. Hence the Adidas socks, and a striped long-sleeve shirt as a reference. The provided graphics of MEGARIDE can also be digitally screen-printed or embroidered onto the garments, to add more identity.
To add more details, I think of crafting a futuristic headpiece that the avatar wears to underline the forward-thinking futuristic aesthetic of the campaign by drawing inspiration from the MEGARIDE's look.
III
3D environment background
Urban contemporary rooftop setting with futuristic elements
that draw inspiration from the shoe's elements. I envision resizing parts of the shoe eg the iconic BOUNCE sole to integrate it into the scenery as a statue or part of an urban industrial building.
I envision a blend of urban cyberpunk and western urban industrial buildings.
While adding elements such as graffiti and ripped billboards to align with the 2004's y2k aesthetic where the archived designs of the MEGARIDE came from.
Alternative and experimental 3D environment approach:
Gaussian Splat / 3D Scanning aesthetic
In addition to using a fully 3D CGI environment,
I am eager to explore a 3D-scanned urban scenery as a base
With 3D scanning techniques that create a Gaussian Splatting 3D scan model - we create a unique scenery that blends a futuristic aesthetic
One can twist, shape-shift, and dissolve a realistic environment into this "futuristic-shape-minimalism" aesthetic which resonates with me to create a captivating urban scenery for the MEGARIDE hero
The trade-off:
It's a new and exciting feature that I immediately thought of when I was told to create breaking, forward-thinking visuals - but it's still an experimental feature with potential weird behavior that could result in sticking to a normal 3D urban scenery, with additional Gaussian splat screen objects.
Given the early stage of the project, I think it is reasonable to adjust the implementation of those 3D Gaussian splatting scans along the project's process to ensure the MEGARIDE is always the hero piece and the aesthetic overall fits nicely
An alternative implementation of the 3D Gaussian Splat or 3D photogrammetry aesthetic is to create a 3D scan of the MEGARIDE itself. Since I will be provided with a MEGARIDE pair, I create a 3D scan of the MEGARIDE that inherits the same futuristic capabilities of qualities of shape-shifting and dissolving which could create a stunning shot.
3D scanning urban scenery like this billboard paper are elements I also envision to add in the background of the scene.
IV
Shot exploration - A selection of shots & motives I envision to realize
(Probably will be narrowed down to align to the project's runtime. Shot order not yet chronological.)
Shot I - Camera exploring the avatar's movement - while maintaining focus on the MEGARIDE
Camera: upward tilted, ground level, sideway dolly or travel around body i
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Avatar executes a dynamic motion, time slows down, and the camera focuses and pans around the MEGARIDE to explore its features
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Attention-grabbing shot; shoes seen in action + detail
Shot II - Camera exploring the avatar's movement - while maintaining focus on the MEGARIDE
Camera: upward tilted, ground level, sideway dolly or travel around body i
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Avatar executes a dynamic motion where the camera follows and tracks the MEGARIDE
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Dynamic shot which explores MEGARIDE back and side silhouette details
Shot III - MEGARIDE Assembling / Showcasing shot
Camera: moves steadily, slight zoom
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The different detailed parts of the METARIDE are shown by the shoe dissecting itself to then go back into its regular form
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Could be way too much but I am thrilled by the idea:
dynamic stamp/foot tap onto the rooftop floor, and the parts a breaking apart from the shoe, Adidas sock being shown, and then the avatar raises his leg again and magically the parts are being self-assembled
Shot IV - Dynamic ground impact visualization of foot tap
Camera: Upward tilted impact shot from underneath the ground level
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a sensation of MEGARIDE BOUNCE sole connecting with the viewer through a smartphone screen foot tap contact
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Showcases features of the MEGARIDE sole
+ smoke airflow ground x shoe interaction
inspo for an additional ground impact shot :
Shot V - MEGARIDE silhouette elements are emphasized by smoke interaction
Camera: panning, exploring the shoe x smoke interaction
Ground-level mid-range close-up shot
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I envision the smoke not in the way of fire smoke but rather a visualization of airflow which is used in wind tunnels
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Smoke is emitted from a pipe on top of the rooftop
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Smoke passing through envision the smoke not in a way of fire smoke but rather a visualization of airflow which is used in wind tunnels
Shot VI - Outro shot
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Dynamic movement of avatar, camera focus on the shoe
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3D Background's light intensity is gradually reduced
-> turning dark; increasing contrast for logo visibility
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White 2D overlay logo branding from Footlocker, Adidas Megaride, Blockschmidt, tmc appearing
Camera: focusing on the shoe, slight zoom movement
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Last words
Thank you for your time. To me, the MEGARIDE's aesthetic will work very well with the showcased direction. I hope this creative direction resonates with you as much as it does with me.
I am looking forward to hearing from you.
Best wishes,
Blocki
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